The burning question everyone’s asking: How to Diversify Traffic and Stay Profitable?
At TES, Iryna Krotova shared some trends, challenges, and practical actions that are MUST-TO-USE today!
New Trends:
1. AI Dating:
The development of the AI dating niche is gaining momentum, offering new user experiences and engagement
2. Emerging Traffic Sources:
PWA Applications: Utilizing push notifications within the app
AI Chatbots in Messengers: Innovative engagement strategies through conversational
Threads and ChatGPT: Anticipating breakthroughs in traffic acquisition from ChatGPT and similar platforms.
Google's March 2024 Restrictions
1. Limiting PPC traffic to one ad account per websitе
2. Driving trends in large-scale account farming and review site cloning as sites face bans like Facebook accounts
3. Potential changes in Google's search algorithms to align with AI-driven systems, transforming our understanding of Google as a traditional traffic tool
Challenges:
Risks of Relying on a Single Traffic Source:
a. Market volatility: Facebook's recent moderation rule changes (March) pose new challenges
b. Certain longstanding sources like push notifications (10+ years) require more funnel and creative optimization than before
Adaptation Strategies
1. Data-Driven Efficiency:
Learning to convert large traffic volumes into revenue more effectively, leveraging API tools for traffic management
2 .Marketers' Strategies:
Mastering new tools and approaches to traffic handling and optimization
3. Advertiser Strategies:
- Product Adaptation: Aligning with the needs of a new audience (primarily 18-29 years old, born after 2000
- Boosting ARPU: Innovating in upselling techniques as Average Revenue Per User declines
- API Integration: Embracing API as a growing trend for advanced data processing and traffic management
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